Online Reputation Management vs Public Relations Management

Online reputation management (ORM) and public relations (PR) are two distinct services that often work together to create comprehensive brand strategies. ORM focuses on altering search results, while PR is more relationship-based and forward-oriented. ORM firms are more technical and content-oriented, while PR firms are more relationship-based. ORM companies often operate in stealth mode, quietly supporting public relations campaigns in the background.

The advantage of online reputation management is that it has many more channels to communicate with customers. Traditional PR firms rarely managed to adapt to change. ORM and PR strategies often work in unison to create comprehensive brand strategies that target brand needs, manage crises, and enhance its reputation. Companies don't wait until a disaster or recall strikes, they try very hard to build a positive online presence, reputation and brand so that anything that happens is mitigated.

Companies around the world are now looking for corporate reputation management services as an offshoot of their overall corporate communication strategy. When public relations could address those weaknesses by highlighting strengths, an ORM campaign could reach negative online sources to get to the bottom of what the problem is. A recent study found that 70% of online consumers engage more with a person or business after viewing or reading content on the web. In the digital age, online reputation management (ORM) has emerged as an important aspect of relationships and reputation.

By garnering hundreds of syndication backlinks to the various online news outlets, a digital press release builds your site's domain authority and improves your SEO. Best Online Reputation Management Agencies Provide White Hat Business Reputation Solutions That Deliver Results Within Your Budget. Sometimes, a public relations firm will proactively promote a client's attractiveness to establish their reputation before anyone else can. In particular, since Google was founded in the late 1990s, artificial intelligence has played an important role in shaping the reputations of companies, people and others based on information available on the Internet rather than first-hand experiences with those entities.