What is the reputation management process?

Reputation management controls and influences the audience's perception of the brand by responding to customer feedback. Companies use social media monitoring tactics and reports from a customer support team to analyze reputation. They manage reputation through social media, emails and chatbots. In other cases, the ethical lines are clear; some reputation management companies are closely connected to websites that publish defamatory and unverified statements about individuals.

You have significant control over your online reputation expressed through your ranking, what customers see, and how they respond online. To understand how a company can implement a reputation management strategy, I spoke with Ellie Flanagan, senior manager of corporate communications at HubSpot. It can be useful to use reputation management software, especially if you work for a small or medium-sized company with limited PR resources. Offline reputation management shapes the public perception of that entity outside the digital sphere through clearly defined controls and selected measures to achieve a desired outcome that ideally represents what stakeholders think and feel about that entity.

If you are engaged in online reputation management for the first time, it makes perfect business sense to leverage the knowledge of your ORM partner. Brand safety has recently been discussed in discussions with reputation management, and we will explain what it is about below. Analyses and information do not include industry-level competitive benchmarks or benchmarks for overall online reputation. The most common reason for needing online reputation management is unhappy customers, and with good reason.

Reputation management is a process of gathering information, developing effective strategies, and executing tactics to improve your online presence and grow your business. Your online reputation is a reflection of the overall health of your brand and business, and a leading indicator of future growth or lack of future growth. Try to search for all different types of conversations, as all comments are useful for understanding perceptions and improving your reputation. For many large companies with multiple locations, online reputation management is a truly all-new opportunity to drive operational efficiency, cost reduction, customer satisfaction and top-of-the-line revenue growth.