Reputation management is the practice of influencing stakeholder perceptions and public conversations about an organization and its brands. It includes monitoring perceptions and conversations, responding to reputational threats, and proactively taking advantage of opportunities to improve reputation. Simply put, reputation management is the process of controlling and improving how others perceive your brand. And it has become a huge industry.
A reputation management strategy isn't just about providing information, polishing the brand, and mitigating negativity. It is also a very effective market research tool. Reputation management is the effort to influence what and how people think of a brand or person when viewed online. In other words, character is what you are and reputation is what other people think you are.
Today, reputation is based primarily on what artificial intelligence systems like Google portray about you rather than on the first-person experience. There are many different reputation management strategies that will allow you to maintain or improve your online reputation. Using techniques from the field of search engine optimization, cognitive psychology, user behavior and human-computer interaction (HCI), reputation management companies can restore balance in search results, review sites, information portals and other sources of publicly accessible information. And, yes, reputation management has its abusers, just as there are those who misuse the natural beauty of a stick by hitting someone in the head with it.
Online reputation management, or ORM, is a multifaceted concept that aims to create a positive public perception of a brand, company or individual. BirdEye, a SaaS tool used by more than 50,000 companies, collects feedback from more than 150 online review sources to ensure you have a complete view of your brand's online reputation. To avoid any potential problems, here is an extensive guide on online reputation management for companies of any size and industry to help digital marketers discover effective ways to manage their brand's online reputation. Online reputation management software exists to help companies actively monitor and manage their online reputation using a variety of highly intelligent, intuitive and powerful systems in real time.
Other giants such as BP, Wells Fargo and United Airlines have been able to withstand the increases in reputation, but not without significant costs. Delving into a combination of qualitative and quantitative data can help you get a clue as to where your reputation stands. It's essential to keep in mind that reputation management is an ongoing process, so none of the steps are unique; they need to be consistent while your business is up and running. Meltwater provides you with a stack of tools to master your brand management by amplifying your positive brand and managing your organization's reputation.
It can be useful to use reputation management software, especially if you work for a small or medium-sized company with limited PR resources. You can choose to manage your reputation on your own or with the help of a reputation management company.