What is Reputation Management and How to Manage It

Reputation management is the practice of influencing how people perceive a brand or individual when viewed online. In other words, character is who you are and reputation is what others think of you. Nowadays, reputation is based primarily on what search engines like Google portray about you rather than on the first-person experience. There are many different reputation management strategies that can help you maintain or improve your online reputation. Reputation management is the effort to control and influence stakeholder perceptions and public conversations about an organization and its brands.

It includes monitoring perceptions and conversations, responding to reputational threats, and proactively leveraging opportunities to improve reputation. Reputation management is a strategy that involves any activity aimed at identifying, monitoring and influencing public opinion about a business or brand. Organizations and individuals who work in reputation management activities often use multiple online channels to interact with consumers and ensure that the organization's objectives align with public opinion. Reputation management controls and influences audience perception of the brand by responding to customer feedback. Companies use social media monitoring tactics and reports from a customer support team to analyze reputation.

Manage reputation through social media, emails and chatbots. A reputation manager is responsible for managing and responding to discussions involving an online business. This includes review sites, forums, websites, and more. Your reputation manager can also engage your audience by participating in discussions about your brand online. But even with the best customer service, a company will surely see its reputation suffer from time to time.

Online reputation management is a combination of techniques and strategies that positively influence the online perception of your business. Use online reputation management to strengthen the positive image of your brand that you have worked so hard to build. If you're facing a full-blown crisis or a negative publicity attack, there are steps you can take to change your search results and rebuild your online reputation. Managing the reputation of students can be important in decreasing the chances of being denied entry to university if admissions officers find unflattering content about them (even if that information is not true). Despite how advanced and effective many reputation management techniques are, it is not possible to change the way people think. If laws do not strictly regulate reputation management, it is up to the company to decide whether or not to use some of these tactics.

It's no wonder, then, that companies spend tens of thousands of dollars a month in an effort to preserve or improve their reputation. You can choose to manage your reputation on your own or with the help of a reputation management company. Try to search for all different types of conversations, as all comments are useful for understanding perceptions and improving your reputation. Along with review monitoring, BirdEye provides features to manage your social media accounts, gain insights into your competitors' customers, and create surveys and tickets to further improve your customers' overall experience with your brand. If, for example, you decide to embezzle millions of dollars, put cyanide in your donuts, or openly support arms smugglers, these actions will have a marked impact on your reputation. Without evaluating reputation management activities along with reputation growth, it is less likely that you will be able to improve your reputation.

For effective reputation management, it may be useful to write a code of behavior that addresses how to respond or behave in specific situations. This field of public relations has developed widely with the growth of the Internet and social networks as well as the emergence of reputation management companies.