What is the meaning of reputation management?

Reputation management is the practice of influencing stakeholder perceptions and public conversations about an organization and its brands. It includes monitoring perceptions and conversations, responding to reputational threats, and proactively leveraging opportunities to improve reputation. Reputation management is the effort to influence what and how people think of a brand or person when viewed online. In other words, character is what you are and reputation is what other people think you are.

Nowadays, reputation is based primarily on what artificial intelligence systems like Google portray about you rather than on the first-person experience. There are many different reputation management strategies that will allow you to maintain or improve your online reputation. Reputation management is a strategy that involves any activity aimed at identifying, monitoring and influencing public opinion about a business or brand. Organizations and individuals who work in reputation management activities often use multiple online channels to interact with consumers and ensure that the organization's objectives align with public opinion.

Reputation management controls and influences audience perception of the brand by responding to customer feedback. Companies use social media monitoring tactics and reports from a customer support team to analyze reputation. Manage reputation through social media, emails and chatbots. The main objective of the research phase of reputation management is to understand the current reputation of the company.

ORM includes traditional PR reputation strategies, but also focuses on building a long-term reputation strategy that is consistent across all web-based channels and platforms. In terms of reputation management, companies try to be more aware of how they are perceived by their audiences, both inside and outside their target market. Since personalities are often companies, it makes sense that they benefit from reputation management. The first step in reputation management is to monitor references to the person or company, mainly through social media monitoring and carefully crafted search queries.

Social media management has become an important element of ORM because many users participate in the most popular social media platforms and because of the features that quickly help create significant changes in a company's online reputation. Reputation management is a process of gathering information, developing effective strategies, and executing tactics to improve your online presence and grow your business. Try to search for all different types of conversations, as all comments are useful for understanding perceptions and improving your reputation. BirdEye, a SaaS tool used by more than 50,000 companies, collects feedback from more than 150 online review sources to ensure you have a complete view of your brand's online reputation.

A reputation management company can help improve your reputation faster and more efficiently than if you did it alone. Depending on how little or how much work is needed to restore online reputation and the approach taken (elimination vs. suppression), they are all price factors for reputation management. Many cases of reputation management start with online searches from Google and other search engines.

If your company's reputation is at risk, understanding the basics of reputation management is critical to the continued survival of your company. But we can largely control what people see on the Internet, and that can go a long way to preserving a positive reputation and keeping a company alive. Always research and monitor conversations about your company to get an idea of what its reputation is, follow the steps in your plan, and act on the feedback you receive. .