Home Blog Media Monitoring Your 5-Step Reputation Management Action Plan. When setting goals for your media presence, the first thing you should do is ask yourself why you're on social media in the first place. Your answer shouldn't be because everyone else is in it. While the overall purpose is to improve your brand awareness, your practical goals need to be more specific.
For example, let's say you want to increase Instagram responses to your product by 25% by the end of Q2.Remember, your goals need to be SMART (specific, measurable, achievable, relevant and time-bound). Online reputation management (ORM) means taking control of the online conversation. His techniques and strategies ensure that people find the right materials when they search for it on the Internet. Awards and accreditations don't mean much without a strong reputation to back them up; only organizations that enhance the online reputation of their suppliers will thrive in this new market.
The Economist Intelligence Unit has said that up to 75% of a company's value is based on its reputation. In a digital world, an interaction can destroy a reputation (there are a recent total of celebrity drops that show exactly how this can ruin a brand name). This may seem like a great substitute for payment methods, but you don't have the same control over the reputation you have with ads and sponsored posts. But even with the best customer service, a company will surely see its reputation suffer from time to time.
So, you need to focus on all channels where your brand is mentioned and try to manage your reputation across all of them. While shares have since recovered, the company's reputation remains tarnished and continues to serve as fodder for late-night comedians. There are literally thousands of resources available to help with project management, a quick Google search will likely lead you to something that works perfectly for you. This combination of elements of your reputation as expressed quantitatively in search results and qualitatively in the accuracy and relevance of information returned to the user can dramatically affect the results of your business.
These ideas, which might not otherwise catch your eye, can help you perfect everything from supply chain management to employee training. If you notice a mention of an influencer during your online reputation audit, contact them and thank them for the mention. To avoid any potential problems, here is an extensive guide on online reputation management for companies of any size and industry to help digital marketers discover effective ways to manage their brand's online reputation. The CEO of United Airlines was accused of failing to address the situation and the lack of public relations crisis management.
Here's how to make a plan before the worst happens, so prevent a crisis from becoming a reputation killer. You need online reputation management to take care of each of these small fires before they constitute serious damage.