What is Reputation Management and How to Manage It

Reputation management is the practice of influencing how people perceive a brand or individual when viewed online. In other words, character is who you are and reputation is what others think of you. Nowadays, reputation is based primarily on what search engines like Google portray about you rather than on the first-person experience. There are many different reputation management strategies that can help you maintain or improve your online reputation. Reputation management involves any activity aimed at identifying, monitoring and influencing public opinion about a business or brand.

Organizations and individuals who work in reputation management activities often use multiple online channels to interact with consumers and ensure that the organization's objectives align with public opinion. Track, manage, and respond to review sites and social channels in one central location. A reputation manager is responsible for managing and responding to discussions involving an online business. This includes review sites, forums, websites, and more. To understand how a company can implement a reputation management strategy, I spoke with Ellie Flanagan, senior manager of corporate communications at HubSpot.

In fact, a small or medium-sized business can spend as little as a couple of hours a week and still effectively manage their online reputation without hiring a reputation management company. Therefore, it is inevitable that reputation management will be done primarily in the online space; in fact, the terms reputation management and online reputation management are practically synonymous. Marketing is used to restore the lost reputations of companies that lost it or to establish a new or new one. Organizations and brands need to know how to respond in a specific situation and what kind of activities they need to do to maintain a good reputation. Online reputation management focuses on managing search results for products and services within the digital space, so it's common to see the same suggested links on the first page of a Google search.But there is also another reason, in the online world one does not focus on changing one's mind individually, but rather often attacking reputational referees such as Google, Yelp, online publications and YouTube.

The first step in reputation management is to monitor references to the person or company, mainly through social media monitoring and carefully crafted search queries. A reputation management company can help improve your reputation faster and more efficiently than if you did it alone. It's essential to keep in mind that reputation management is an ongoing process, so none of the steps are unique; they need to be consistent while your company is up and running.