Work with influencers with a great online reputation. Be consistent and keep your promises. Track your competitors' reputation and online strategies. Years to build, seconds to tarnish.
Home Blog Media Monitoring Your 5-Step Reputation Management Action Plan. However, only 15% do anything about it. Countering this and creating the best possible reputation involves working on both online and offline reputation management, too. In our experience with customers, most business leaders instead don't know where to start.
To help you get started, we've created the 10 things you can do to make sure people think their best about your company. To help you improve your email marketing, read 13 tips for effective email marketing. If you don't have enough time and resources to monitor your reputation, you could soon be the partner you were looking for. We offer a fully managed digital marketing service.
Our website service can help you establish an amazing website that can serve as a gateway for your customers to find you. We also offer other “360” services to help you manage various aspects of digital marketing to drive more leads to your business. It seems that the importance of social media to promote and protect a company's brand has not yet reached home with many CEOs. According to Ryan Erskine of Forbes, a recent survey found that only 40 percent of Fortune 500 CEOs are active on social media and that less than 12 percent regularly use more than one social media account.
This is a missed opportunity, Erskine explains, because CEOs are uniquely positioned to demonstrate the transparency that consumers now demand, whether by explaining the reasons for business decisions, providing glimpses of the company's internal operations or sharing their views on trends in the industry. By creating a website for you and your business, you are taking the first steps to build your online reputation. Leaders who want to improve their company's online reputation should also work to improve their offline reputation. One of the reasons someone's reputation sinks is that they weren't interested enough to respond to a problem when it happened.
Based on my experience working on numerous reputation repair cases, it is clear that companies that do not invest in proactively developing their online presence and reputation are more likely to pay considerably more in terms of lost revenue, damage control and properly develop the presence that neglected. The first step in your online reputation management strategy should be an assessment of your online image. Having that one goal, the ideal imagined reputation for the company is an easy step to overlook, but it contains the crux of reputation management. Forbes Business Council members detail how leaders can improve their company's online reputation.
There are even reputation management services available, where you pay someone else to worry about this. Unfortunately, many small businesses forget to proactively manage their reputation until there is a problem that needs to be addressed. In a digital world, an interaction can destroy a reputation (there are a whole recent number of celebrity drops that show exactly how this can ruin a brand name). Managing your online reputation is not about hiding your flaws and misleading your audience, but about listening to them genuinely and responding to their concerns.
Being proactive when it comes to online reputation management is the best way to protect yourself from both negative statements and the financial losses that often result from them. 90% are “marauders”, and you should pay attention to them if you try to protect your reputation. Rather than simply ignoring online complaints like the case of a bitter previous customer, be sure to address all concerns professionally while considering whether or not these comments can be used to improve your business operations in the future. .