What does reputation management include?

Reputation management includes monitoring reputation, addressing any customer content or feedback that could harm the brand, and using strategies to prevent and resolve issues that could damage an entity's reputation. Reputation management, originally a public relations term, refers to the influence, control, improvement or concealment of the reputation of an individual or group. The growth of the Internet and social media led to the growth of reputation management companies, with search results as a fundamental part of a customer's reputation. Online reputation management, sometimes abbreviated as ORM, focuses on managing search engine results for products and services.

Ethical gray areas include police photo removal sites, astroturfing customer review sites, complaint censorship and use of optimization tactics of search engines to influence results. In other cases, ethical lines are clear; some reputation management companies are closely connected to websites that publish defamatory and unverified statements about individuals. These unethical reputation management companies charge thousands of dollars to remove these posts, temporarily, from their websites. Reputation management is the effort to influence what and how people think of a brand or person when viewed online.

In other words, character is what you are and reputation is what other people think you are. Nowadays, reputation is based primarily on what artificial intelligence systems like Google portray about you rather than on the first-person experience. There are many different reputation management strategies that will allow you to maintain or improve your online reputation. It's essential to keep in mind that reputation management is an ongoing process, so none of the steps are unique; they need to be consistent while your company is up and running.

Online reputation management is necessary because anyone can say anything online anonymously, posing as an expert or as someone else. So far, we have focused mainly on reputation management, as it applies to companies, but it is also important for people. And that leaves your reputation in the hands (more precisely, in the minds) of those who perceive your company. We develop, amplify, manage and repair the digital brands of CEOs, business leaders, emerging stars, VIPs and their organizations.

A reputation management company can help improve your reputation faster and more efficiently than if you did it alone. As you begin to “own your online identity, you protect yourself from many forms of damage to your online reputation. If you're trying to grow your business, the time it takes to grow your online reputation combined with the time it takes to run a growing business can be staggering. Recruiters and HR professionals say positive online reputation influences their hiring decisions, at least to some extent.

The internet is incredibly powerful; so read on to learn more about how you can make your online reputation work for you, not against you. If your online reputation is already positive, it's great, though you'll need to make sure you keep that reputation positive. Before you get into online reputation management, you should first know what constitutes your “online reputation”. To date, there is no online reputation management service or software on the market that can handle the human decision making necessary to create and maintain a positive online reputation.